Dr. Gloria Trueh shares practical guidance for building a successful business through clear goals, customer value, consistency, teamwork, networking, and resilience.
Running a Successful Business
Many potential business owners believe that starting a business is easy and will make them financially independent within a year or two, or even sooner. Dr. Gloria Trueh asks a deeper question: how hungry are you to make it work?
Some believe that filling out forms, getting permits or licenses, paying state fees, offering a great product or service, advertising, and building a website are enough to make someone a business owner. Trueh notes that running a successful business requires much more.
Growing up in the Caribbean, Trueh watched her mother run her own business. In those days, working at home for yourself might not have been recognized as business ownership, but in today's world, it is.
Beyond the 9-to-5 Mindset
Running a successful business is entirely different from working a 9-to-5 job. There are no time clocks, fixed lunch breaks, supervisors, or short breaks. The business owner is responsible for making things work, reviewing profit or bank statements, and setting long-term goals and vision.
The presentation discusses why long-term and short-term goals are critical, how to meet deadlines, what business success looks like, and the importance of customer experience, value, consistent quality, network development, sales, marketing, hiring the right team, and business-to-business collaboration.
Key Factors for Success
After more than 20 years in business, Trueh emphasizes that success takes more than an idea, product, service, permit, license, or website. Entrepreneurs and business owners must invest time, energy, money, competitor research, team building, and networking to help their businesses succeed.
It is crucial to understand the factors that make a business successful. The world changes quickly, so strategies and habits that worked in the past do not guarantee success today.
Revenue, gross profit, cash flow management, and teamwork affect the present and future of every business. To create and sustain value, businesses need to define success for themselves.
Building the Dream
Business owners can pursue their dream by being authentic, creating a strong business plan, working smarter rather than harder, staying resilient, focusing on business goals, and offering the best products or services to customers and clients.
Offering value and excellent customer service can increase profit and help put a business on the road to success.
Biography
Dr. Trueh is a dynamic force in the business world, known for resilience, innovation, and a trailblazing spirit in breaking barriers and building bridges for women globally to become business owners.
She helps women transition from the corporate world to becoming successful and profitable business owners.
Dr. Trueh is a business coach and consultant, international best-selling author, international speaker, mentor, entrepreneur, pastor, and overseer of Strength of a Woman Marketplace Ministry, which she started during the COVID-19 pandemic.
She is enthusiastic, dedicated, and passionate about helping women live and experience the American dream, which has given her the title of Start-Ups Queen.
With a background in entrepreneurship and more than 20 years of experience in business and leadership training, Dr. Trueh has facilitated business workshops, seminars, summits, conferences, and virtual platforms for women to be seen and heard.