Ines Hubmann explores how empathetic leadership, authentic relationships, emotional intelligence, and values-based marketing can help leaders build high-impact teams and strategies.
Why Authentic Relationships Matter
Building authentic relationships matters when developing high-impact teams and strategies. This talk covers how female leaders can create real impact through empathetic leadership, and what it takes to enable impact at scale through a marketing strategy focused on core values and relationship building.
Leadership in a Changing World
The rise of AI and rapid technological development have caused many female leaders to rethink and refocus their daily work. Leaders are being asked to achieve high goals with tight budgets.
Too often, leaders find themselves obsessing over numbers and last-minute firefighting, neglecting core values and their own needs while trying to make a positive impact for those around them.
The Cost of Losing the Bigger Picture
Speaking from her experience working directly with global brands, founders, and CEOs, Hubmann notes that the bigger picture and holistic approach to moving a business forward are often overlooked. Short-term gains are prioritized over long-term strategy.
A lack of cross-departmental collaboration can lead to silos, creating a toxic work environment and long-term revenue decline when the bigger picture and human factor are neglected. At the same time, more than 50% of the U.S. population is experiencing burnout.
Empathy at Scale
The talk focuses on how female entrepreneurs can positively affect these situations by creating inclusive work environments and safe spaces for employees.
It explores how empathy can foster collaboration and generate impact while allowing leaders to stay true to their boundaries and core values.
The session also focuses on combining emotional intelligence and big-picture thinking to create impactful global brand and marketing strategies, helping leaders develop a deeper understanding of people and customer insights.
Biography
Ines Hubmann is the owner of Profect Marketing and a fractional CMO who helps international companies in the social impact space and brands with a greater purpose increase brand awareness and build international momentum.
She offers customized one-on-one training and workshops for founders and CEOs, helping them integrate empathetic leadership into the workplace. She focuses strongly on using empathetic skills to support collaboration and change, equipping leaders with tools to enable inclusive environments in high-impact companies.
For more than 10 years, she has worked for and with leading startups and corporations, covering marketing strategies in over nine countries. Her love for travel and curiosity to discover new places have led her to live in four countries and travel to more than 30.
Her creative nature led her to study film and publishing. She is passionate about empowering leaders to thrive through kindness and appreciation while bringing curiosity, open-mindedness, and creative storytelling skills to her daily work.